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Month: October 2009

Got a blog? Do this simple thing to boost your readership.

Image CC BY derrickkwa @ Flickr
Image CC BY derrickkwa @ Flickr

I tried to do something very simple yesterday. Surprisingly, it caused me a bit of a headache. What was it? I just wanted to subscribe to some blogs via email.

Why would I want to subscribe to blogs via email? Well, for all I love Feedly, I have to go to a different location to access this. This involves a physical and conceptual shift. Making blog posts (or links to them) appear in my email inbox means I can’t really ignore them. In other words, I’m more likely to keep up-to-date.

However, when I went to subscribe to some blogs the option to subscribe by email wasn’t available to me (necessitating the use of xFruits) or seemed to be available but then didn’t work.

It’s trivial (and free!) to enable readers to subscribe via email to your blog. Here’s how:

1. Go to Feedburner and login using your Google account.

Feedburner login page

2. ‘Burn’ (i.e. add) your feed to Feedburner (you can find your feed URL by clicking on the RSS icon to the right in your address bar when you visit your blog):

Feedburner - burn feed

3. Within Feedburner, click on the ‘Publicize’ tab and then on ‘Email subscriptions’ on the left-hand side:

Feedburner - Publicize tab

4. Follow the (clear) instructions as to how to proceed. It shows you how you can add the option to subscribe via email to your blog’s sidebar.

Feedburner - Email subscriptions

5. Click on the ‘Optimize’ tab within Feedburner and then ‘BrowserFriendly’ on the left-hand side:

Feedburner - Optimize tab

6. Follow the instructions, enabling the BrowserFriendly service.

Feedburner - BrowserFriendly option

7. Make sure all the links to your RSS feed on your blog point towards the new Feedburner feed. If you’ve got a self-hosted WordPress-powered blog, the easiest way to do this is to download the relevant plugin to do this for you!

The result, if you follow these steps, will be that if users click on your RSS they should see something like this:

Feedburner-powered RSS feed

If you need any extra help or have some tips please use the comments section below! 😀

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The difference between ‘crowdsourcing’ and being lazy.

Crowd

Image CC BY-NC-SA Samuel Stroube @ Flickr

I don’t usually get involved with things explicitly concerned with education in the USA. But there’s been one issue recently that prompted me to reflect on a wider concern: the difference between ‘crowd-sourcing’ and just being lazy.*

In fact, it’s more than being lazy. It’s taking a concept and twisting it for your own ends to look like you’re doing something you’re not. It’s an attempted shortcut to being seen as ‘innovative’. It’s bandwagon-jumping instead of hitchhiking. 🙁

The current Wikipedia definition of ‘crowdsourcing’:

Crowdsourcing is a distributed problem-solving and production model. Problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits solutions. The crowd also sorts through the solutions, finding the best ones.

When done well, the results can be outstanding. Take, for example, The Guardian‘s decision to open up and make available the 700,000 documents involved in the UK MP expenses scandal. They received over 20,000 responses highlighting irregularities.

However, crowdsourcing is something that can be done very badly and for the wrong reasons. Take, for example ISTE’s decision to ‘crowdsource’ the Keynote speech for its 2010 conference. On the face of it, and for those involved with ISTE, the idea must look cutting-edge and innovative. It’s got a Digg-like voting system for proposals and has created a buzz about the conference on Twitter and blogs. However, although it looks as if it’s ’empowering’ people, it’s actually doing the opposite.

As Miguel Guhlin points out,

…I’m tired of hitching my carriage behind some writer’s idea of what could be in business but is designed for education since they’re the chosen keynoter. While research may say something, the fact is, research has been speaking up for years in school change and reform…and you know what? People aren’t listening.

Go and read Miguel’s post in full, but to summarize it briefly here, he says that expecting a keynote to change things at the coalface means putting faith in the following process:

  1. Educators go away and learn how to use a tool to the extent that it becomes part of their practice.
  2. The tool is appropriate to use within the context of their school and educators are free to use it as they wish.
  3. Educators are able to get their school leadership onboard and stay at the institution long enough to make a difference.
  4. Parents offer little or no resistence to flattening the walls of the classroom through the use of Web 2.0 tools.

Put in that way, it’s clear that ISTE’s decision is far from revolutionary. As Miguel states, it’s time for a ‘radical reboot’ in national and interational approaches to innovation in education. Isn’t it ironic that we use a lecture format to encourage teachers to be innovative and move away from such a format? 😉

So if you’re a leader and are looking to be innovative, please do look about you to see what others are doing. But once you’ve done that, go back and think about what the objectives of your organization/business/conference/whatever actually are. Then see if the process/innovation/tool that you’ve come across is appropriate. Ask yourself if you’re going through the process/using the tool for the right reasons.

Do you know of any other examples of thinly-disguised laziness?

* That thinking was started by reading Charles Leadbeater’s We-Think: mass innovation, not mass production (my review forthcoming)

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Why Ewan McIntosh *was* (partly) wrong.

***Ewan’s gone back and added some clarification to his blog post. I’ve still got issues with points 3 and 4, but I’m pleased that we’re more in agreement than I initially thought. I thought about deleting this post, but I’ve learned that once something goes online, it should stay online!***

Ewan McIntosh

Based on an original CC BY-NC Ewan McIntosh @ Flickr

I like Ewan McIntosh. He’s a great guy: extraordinarily innovative and has worked hard for innovation within the educational community. However, I think that having moved away from the education sector he’s perhaps become a little out-of-touch with the realities of the classroom.

Normally that would be fine, but there are literally thousands of people who read his blog and are influenced by him. That’s why I want to take issue with a recent post of his entitled Why backward social-network-banning education authorities are wrong. I agree with the main thrust of the post about the folly of local authorities blocking access to social networking sites. However, Ewan concludes with the following:

What do I reckon could be done (only my tuppence worth, I add…) In a recent interview for Merlin John’s new Innovators series I outline how I believe things could change:

  1. design tools and learning spaces that entice and delight young people, rather than tools we have to mandate them to use – if the kid had a choice, would they use that or the competition?;
  2. plan less, creating time and room for movement as innovations come up;
  3. stand still and do nothing: look at what is working in the world around you and steal, steal, steal (and give credit where it’s due);
  4. if there’s a bandwagon, jump on it and see if it goes anyhere (a Coulterism);
  5. don’t do pilots, just do the real deal from the start.

(N.B. I’ve numbered these for ease of reference)

I’ve already outlined my opposition to the fourth point in On the important difference between hitchhiking and bandwagon-jumping. Here’s my reason for opposing, with varying degrees of intensity, the other points:

1. Tools & Learning Spaces

As educators, we should be using the best tools for the job. There are two ways to conceive of ‘best tools.’ The old thinking was that the ‘best tools for the job’ were those prevalent in industry. Hence we have schools teaching Microsoft Office to students in ICT lessons. That’s wrong.

But the opposite of that isn’t designing our own tools and learning spaces. It’s using the best tools for the job. Those are tools with a pedigree, a user base and enable us to get data out as easily as we put it in. That’s why I’m a big fan of Open Source Software. Designing our own tools and learning spaces can often lead to the creation of ‘creepy treehouses’, stripped-down versions of what’s available elsewhere and clunky functionality.

Knowing what Ewan usually says about these things, I think we’re probably actually in agreement about this. I just don’t think he’s put it very clearly in what I’ve quoted above.

2. Plan less

I actually think we need to plan more than we do currently as educators. Instead of planning in isolation, however, we need to plan in collaboration. We should be planning not only with other educators (in our own educational institutions and further afield) but with students. This is where real innovation occurs. 🙂

It’s the learning outcomes that are important, not the tools we use. Yes, students need to learn how to use tools, but that shouldn’t be the focus. So I agree that we should ensure we have time and space to allow for innovation, but we shouldn’t be leaving spaces to be filled with ‘cool tools’. That’s the wrong emphasis.

3. Stand still and do nothing

Granted, reflection is important. I spend a lot of time doing this and encourage my students to do the same as often as I can. But it’s not really a tactic that can be used that much. In fact it’s something that goes against 4iP’s (Ewan’s employer) mantra of ‘Do it first. Make trouble. Inspire change.’

Yes, we need to be aware of what others are doing. Yes, we need to take time to think about how what others are doing can be adapted for our own use. But we also need to get on and do it as well! Looking around you can equally lead to copying instead of innovation. Nothing can be imported wholesale and be expected to work perfectly without modification. Everything requires work.

5. Pilots

Ewan sets up a false dichotomy when he states “don’t do pilots, just do the real deal from the start.” Piloting before rolling out can be the ‘real deal from the start.’ Take, for example, my rolling out of e-learning tools and approaches at the Academy. The only reason I was confident in getting every member of staff using Google Apps straight away is because I’d ‘piloted’ it in various ways in other schools. I knew all the features, likely problems, and anticipated training needs.

Without pilots of tools and approaches the person responsible for roll-out is constantly firefighting. That’s a stressful thing to do and not conducive to innovation. Whilst I understand the sentiment about making bold leaps and being uninhibited, that’s not always as possible as we’d like to think. There are other factors to consider, not least child protection and politics. Research is vital.

What do you think? Have I made fair criticisms? Are Ewan and I actually saying the same thing?

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