Ever wondered why Mozilla’s Firefox web browser exists? It’s because about 10 years ago Microsoft had sewn-up about 90% of the market and was creating vendor lock-in through anti-competitive practices. You can read about this in the History of the Mozilla Project. Happily, Mozilla were successful and now there’s at least two high-quality alternatives to Microsoft Internet Explorer – which itself has become more aligned with web standards. It’s a win for everyone who uses the web.
The next battleground is mobile. Although Google’s Android mobile Operating System (OS) is billed as ‘open’, for example, it’s not really developed in the usual Open Source way: the source code tends to be released long after each iteration of the OS. Apple, meanwhile, maintains a notoriously closed ecosystem with a stringent procedure for inclusion in their App Store. They also control how you can get things on and off iOS devices in order to make money from the iTunes store.
Amazon, meanwhile, is a fairly new to the mobile device game. They’ve taken Android and significantly modified it – including defaulting to their own app store. They’ve slashed the price of the Kindle Fire 2 (with, cleverly, ‘special offers and sponsored screensavers’) for Black Friday* making it a loss-leader. They’re betting on making the money back through Kindle book purchases, Amazon Prime subscriptions, and Lovefilm streaming.
So even though we may have multiple vendors it’s essentially similar problem to the Internet Explorer issue ten years ago. You may get shiny new ways to consume things that the vendor is selling you, but it’s not a great situation, overall.
You want a tablet? For Christmas 2012 that means you’re going to need to choose your vendor lock-in.
Thankfully, all this is set to change in 2013. Why? Two reasons. First, Mozilla are working on Firefox OS built entirely of standards-based web technologies. Secondly, Ubuntu Linux is being developed for mobile devices like the Nexus 7 and (even more excitingly) you’ll soon be able to run an entire desktop OS from your docked smartphone.
My conclusion? Buy a tablet if you have to, but be aware that real choice is around the corner…
(this was an attempt to write my version of the NSFW (but excellent) post by Terence Eden)
*The cynical nature of this marketing ploy is bad enough when tied to American Thanksgiving. It’s even worse when standing alone in the UK context.
Image CC BY-SA tribehut