This is a scheduled post whilst I’m on holiday in the UAE – my apologies if I don’t respond to comments straight away!
“The most important word on the internet is not “Search”. The most important word on the internet is “Share”. Sharing is the driver. Sharing is the DNA. We use Social Objects to share ourselves with other people. We’re primates. We like to groom each other. It’s in our nature.” (Hugh McLeod)
Sometimes you read things that coalesce previously disparate thoughts you’ve had and package them up in a way that is usable. It’s my hope to do that both here and at Synechism Ltd. (indeed, you can hire me to help you do so with the latter). My favourite writers are those that help me find a lens on my Quinean ‘web of beliefs’ so that I understand both myself and the world I inhabit in ways that are useful.
Hugh McLeod, of gapingvoid cartoons-on-the-back-of-business-cards fame, has evolved from a cartoonist to an excellent writer in the mould of the above. In a recent post, entitled Social Objects are the future of marketing he explains what he means by the term ‘Social Object’ and how such items can connect people.
“Things change because of people interacting with other people, rather than technology or design really doing things to people.” (Mark Earls)
We’re all geeks, points out Hugh, as “we’re all enthusiastic about something outside ourselves” – and those things that make us excited “act as Social Objects within a social network of people who care passionately about the stuff.” He cites the Apple iPhone as an example, but points out that almost anything can serve as one.
What interests me is that Google seem to have recognised that search is almost like a utility: we expect it to be there and work properly. Search, in an of itself, is not very exciting. Where do we share the things we find interesting? Social networks! Is it any surprise, then, that Google+ has emerged? Google earns the majority of its money through advertising and social networking is where the advertising money’s going – just ask Facebook.
So if we want to gain traction with projects such as Purpos/ed* we’d do well to employ the following 5 Principles of Social Objects that Hugh has drawn up:
You should be able to define the social object your service is built around.
Define your verbs that your users perform on the objects.
How can people share the objects?
Turn invitations into gifts.
Charge the publishers, not the spectators.
In a world of social networking, people have to have something to talk about to connect them. Stand out from the crowd and stop endlessly re-sharing and retweeting other people’s stuff. Create your own!
Last week I asked you to contribute your OPML files (lists of RSS subscriptions) for the general good of mankind. A fair few people did, allowing me to collate them into a wonderful list of over 1600 blogs! I’m still categorising them, and because I may take a while in doing so, have decided to make them available in the uncategorised formats found below:
I’ve already blogged about why I want to make myself redundant as Director of E-Learning after 3 years. At the end of this month – next week, in fact – I’m due to hand in my E-Learning strategy. I wanted my strategy overview to fit on one side of A4. Unfortunately, it’s run to two sides, but at least it’s still fairly short and to the point! 😀
It’s available ‘live’ (with any subsequent changes) here (via Google Docs), or below as a static PDF:
I’d very much welcome any comments or thoughts you may have on the above! 🙂
There’s ways and means of getting to places you want to go. In the case of conferences and meetings a good ploy is usually to volunteer to do a presentation. In the past – with the BETT Show, for example – to get there I’ve either been asked to, or volunteered to speak. That’s allowed me to get there for the real reason I wanted to go. With the BETT Show it’s to attend TeachMeetBETT. 🙂
Today, however, is a bit different; I’m off to the Scottish Learning Festival for the first time. In a (slightly ironic) turn of events I’m being allowed to go by the Academy without having to speak, yet to secure my place at TeachMeetSLF this evening, I’m having to do a (very short) presentation!
The video above is a quick 2-minute overview of how we at The Northumberland Church of England Academy (at which I’m Director of E-Learning) have started to use Google Apps Education Edition. I’m hoping to inspire others to use it as I honestly believe that it can enhance communications – and therefore teaching and learning – within an educational organization. 😀
Instead of attaching documents to emails, why don’t we attach email addresses to documents? That way, everyone sees each update of a document (e.g. a scheme of work) and there is a central repository for departmental or school files.
Watch this video:
This text will be replaced
var so = new SWFObject(“http://www.edublogs.tv/flvplayer.swf”,”mpl”,”450″,”355″,”8″);so.addParam(“allowscriptaccess”,”always”);so.addParam(“allowfullscreen”,”true”);so.addVariable(“height”,”355″);so.addVariable(“width”,”450″);so.addVariable(“file”,”http://www.edublogs.tv/uploads/sqadikkuwb38vs5w.flv”);so.addVariable(“searchbar”,”false”);so.write(“player”);
Google Docs is part of a wider suite known as Google Apps. There’s a version of this called Google Apps Team Edition that allows only those within an institution or business to collaborate on documents. You can access Ridgewood’s login page here. Only those with an @ridgewoodschool.co.uk email account can access this (which includes pupils, so be careful who you share documents with!)
Sign up for an account. Follow the instructions using your school email address.
Login to the Ridgewood Google Apps dashboard using the username/password set up in Step 1. You might want to bookmark this login page for ease-of-access next time!
In the dashboard area you have several options, the rest of which you can explore at your leisure. For the moment we’re interested in Docs, so click on that!
The Docs overview area is fairly straightforward. Documents which have been shared with you are accessible to the bottom-right. You can click on the toolbar to create a new document/spreadsheet/presentation/form/folder, upload existing documents (in Word .doc format, etc.), and share these with others:
Once you have created or uploaded a document, click on the blue Share button to the top-right of your screen in the editing window. Then click on Share with others:
You can view the ‘revision history’ of the document by going to Tools/Revision history in the editing window. This shows every change that has been made to the document. You can revert to any previous incarnation of a document if necessary!
Play! Explore what Google Docs can do. Once you exhausted that, have a look at the rest of the offerings within the Google Apps suite – Sites (easy departmental websites), Calendar (plan course/departmental/school events), Start Page (customised ‘home page’) and Chat (real-time text chat like MSN Messenger)