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Beyond ‘low-hanging fruit’: why I’m no longer an Open Badges evangelist

TL;DR: Open Badges have hit a tipping point and no longer need my ‘evangelism’. This is to be celebrated. What’s needed now is the dynamic and differentiated use of the technology to effect real change. This is why I’m continuing my work with organisations as an Open Badges strategist and change-maker.

Low-hanging fruit

Almost exactly five years ago, I stumbled across a pilot being carried out as a collaboration between the nascent Mozilla Learning team and P2PU around Open Badges. It’s fair to say that this discovery, made while I was doing some research in my role for Jisc, altered the course of my professional life.

As an educator, I realised immediately the immense power that a web-native, decentralised, alternative accreditation system could have. I carried out more research, talking about Open Badges with anyone who would listen. This led to me being invited to judge the DML Competition that seed-funded the badges ecosystem and, ultimately, to being asked to work for Mozilla.

I’m not going to turn this post into a blow-by-blow account of the last few years. This is a time for looking forward. That’s why I’m happy to say that, as of today, I no longer consider myself merely an Open Badges evangelist, but an Open Badges strategist. I’m interested in working with people and organisations who are looking to implement Open Badges in new and interesting ways.

What do I mean by that? Well, here’s a few examples:

  • Building badge-based ‘playlists’ for learning (with an emphasis on diversity and co-creation)
  • Developing new extensions and ways of using the standard in informal learning contexts
  • Scaffolding participation and activism through badges that ‘nudge’ positive behaviours in individuals and groups

One way of looking at this is to use Ruben Puentadura’s SAMR model, which I cite in my book The Essential Elements of Digital Literacies:

SAMR model

There’s some interesting preliminary work I do with clients around ‘Augmentation’ but, as quickly as I’m able, I try to get them to think about the top two tiers of the pyramid.

If you’re an organisation looking for mere ‘Substitution’, then Open Badges ecosystem is now developed enough for you to do this by yourself. It’s never been easier to use one of the many badge issuing platforms to simply digitise your existing credentials. There’s documentation around how to get started all over the web, including the Open Badges 101 course that Bryan Mathers and I have curated during our time working with City & Guilds.

I’d challenge organisations and, in particular, universities, to go beyond what they’ve been able to do for the last few hundred years, and think about how to do true 21st-century credentialing. This is a situation where forward-thinking businesses, charities, non-profits, and institutions are in a strong position to drive not only organisational change, but societal change. The nature of hiring and onboarding, for example, can be entirely changed and revolutionised through a fresh look at how we demonstrate knowledge, skills, and behaviours to others.

Over the next few months, I’m looking to build on my doctoral thesis and the work I’ve done over the last few years, to help clients identify, develop, and credential digital skills. If you think I may be able to help you, then please do get in touch: [email protected]

Image CC BY Ian Carroll

Developing my offer: what I’m planning for the next few months

Time horizons are funny things. For example, I don’t know about you, but I like to plan a few months ahead. However, there’s a couple of times of year when this feels more difficult. The most obvious of these is Christmas; in December I still find it hard to make plans for January of the next year!

Another of these times is thinking about beyond the ‘summer holidays’ This is partly because I’ve been conditioned all my life to think in terms of the academic year. This year, we’re planning to go away as a family for a good chunk of the summer, but as a consultant I obviously need to think about business continuity and paid work that I’m going to be coming back to afterwards.

Hence this post! I like to think out loud and show my work.

Since setting up by myself, as well as shorter-term work for other clients, I’ve had a steady stream of work with City & Guilds. That’s tapered off from initially working on a full-time basis with them, down to two days at the moment. It’s been great and, as all good teachers do, I’ve greatly enjoyed making myself progressively redundant. So from the end of August I’ll be working with City & Guilds on a per-project basis.

This, of course, means I’m looking for ways to make myself useful to other organisations. I’ve got a few things scheduled but, right now, lots more availability from September onwards than I’ve had previously. Given that so far all of my consultancy work has been ‘inbound’ (i.e. people and organisations have approached me, instead of me approaching them) I’m thinking about ways of packaging up what I do in ways that make immediate sense to people.

One such way that I’ve highlighted before is an approach developed by Bryan Mathers and the good people at wapisasa: the Thinkathon.

Ordinarily, Thinkathons last from 10am until about 4pm, with a break for lunch. The facilitators will have done some preparation beforehand, then on the day they meet with three or four people from the organisation who has requested the Thinkathon. Afterwards, the facilitators package up what was captured during the day into actionable next steps.

The great thing about Thinkathons is that they’re simultaneously ‘off-the-shelf’ (i.e. they’re a fixed price, you know the format of the day, and there’s an output) and bespoke (i.e. what we discuss and sort out is entirely dependent on your organisation and context). They’re also a great way to provide value in a ‘bounded’ way. The Thinkathon by itself could be all that’s needed, or it lead to further work. It’s up to the organisation.

Rocket (CC BY-ND Bryan Mathers)As I’ve mentioned before, we’re currently revving-up weareopen.coop, a co-operative consortium of limited companies including mine and those controlled by John Bevan, Laura Hilliger, and Bryan Mathers. The deal is that anything we do individually goes through our respective businesses, but anything we do that requires more than one of us goes through the co-op. That means Thinkathons are something you should approach the co-op about: [email protected].

For the avoidance of doubt, the things you’re likely to hire me individually for as Dynamic Skillset are things relating to education, technology, and productivity. For example:

  • Digital skills/literacies keynotes, workshops, and curriculum development
  • Open Badges keynotes, workshops, and system design
  • Productivity and workflow analysis, coaching, and report-writing
  • Critical Friend services
  • Analysis (desk research and in-person) around use of technology in learning and training contexts.
  • Desk research, synthesis, and report-writing relating to anything I tend to talk about here or elsewhere.

In terms of weareopen.coop, it’s a case of ‘watch this space’ to some extent as our first planning meeting is next week). However, as our name indicates, we’re interested in all elements of openness, including Open Badges, but also helping organisations work more openly and transparently.

The Essential Elements of Digital LiteraciesThere’s plenty of other things I want to start offering as well as the above. One of these is a short email-based course based on my ebook The Essential Elements of Digital Literacies. This would be a paid addition to the ebook, which (in line with my ‘OpenBeta’ approach) will decrease in price next month to ‘pay what you want’. Do let me know if you’d be willing to be a guinea pig for that. I’d like to do some testing before it goes live for everyone.

Another thing I’d like to offer is the kind of five-day sprint as outlined in the recent book from Google Ventures entitled Sprint: how to solve big problems and test new ideas in just five days. This would be an a large undertaking for an organisation, but likely to be hugely valuable. I’d be willing to do this at a 50% for my first one, in return for detailed feedback.

And finally (although I’ve got plenty more ideas in my notebook) I’m wondering if it might be worthwhile to build an extremely lightweight badging platform. I’ve had this idea with the codename ‘Self-Badger’ which would provide a much-needed antidote to some of the unimaginative approaches to Open Badges I’ve seen recently. I’ll may need some funding for that, however…

In terms of upcoming speaking engagements, I was supposed to be in South Africa this week speaking about badges and blockchain at the Groningen Declaration conference. However, having withdrawn from the BadgeChain group I felt that my presence there would have been somewhat disingenuous. Instead, I’m planning to use my Badge Summit keynote next month in Aurora, Colorado to ask some hard questions about all of this.

So, if you think I can help you and your organisation, get in touch! I respond to emails sent to [email protected] within 24 hours, and I have a discounted rate for charities, non-profits, and educational institutions.

Images CC BY-ND Bryan Mathers (originally developed for the Community Alignment model)


Doug is a very creative, motivated and talented individual, who inspires others around him to think from different angles and to challenge constructively. — Patrick Bellis (Deputy Director, Jisc group customer services)

Always quick with a witty riposte—usually in animated gif form—or willing to dive into a philosophical conversation, Doug excels at his work. — Carla Casilli (Consultant & former Mozilla colleague)

Doug’s deep expertise in digital technologies for learning, productivity, change and teamwork together with his ability to coach and challenge, has really helped us develop as an education organisation. — Sarah Horrocks (Director, London CLC)

Weeknote 14/2015

Update: I forgot to mention my activity as part of #lookjustphone, an experiment in creating a business or product solely using a smartphone. I introduced the concept to others, then created a pay-to-email me service followed by a hi-res wallpaper pack.


This was my first week of consultancy. (o^_^)o

It was a three-day week: I took Monday off and then Friday was a public holiday. Despite that, it was a fairly intense and tiring week — mainly due to travelling and meeting new people!

After playing with my children on Monday and taking them to the inflatables session at the local swimming pool, I caught the train down to London. That night I stayed in the Z Hotel Shoreditch next to Old Street’s ‘Silicon Roundabout’. Despite the great ratings, I thought it was pretty average.

I headed over to the London College of Fashion on Tuesday, part of the University of the Arts. They’d asked me to give a keynote and facilitate a workshop around Open Badges. I took the opportunity to weave in some stuff around digital literacies and learning pathways, too. It was a great day. You can see curated tweets from the day, including a link to my slides, in this post.

On Wednesday and Thursday nights I stayed at a City Marque Clerkenwell serviced apartment, which was much better. Very spacious, more facilities, and pretty much brand new! It wasn’t far from there to walk to the City & Guilds offices in Giltspur Street. I met up with Bryan Mathers, one of the main reasons I’m working with them full-time for the next five months, for breakfast. They do great sausage sandwiches!

Most of Wednesday and Thursday was met meeting various people at City & Guilds and getting myself acquainted with their IT systems. They’re using Microsoft Office 365, which I haven’t used before. However, it’s pretty straightforward: I installed the mobile apps and then set my email autoresponder to say that I only check my email first and last thing during the day.

There’s plenty of interesting work to be getting on with at City & Guilds and, from what I’ve sensed this week, an appetite to do things differently. I’m looking forward to getting to grips with ways in which Open Badges can be used to think differently (and adjacently) about their qualifications and credentialing offer.

I’ve never seen Kings Cross train station as busy as it was on Thursday night. This was understandable, as it was the day before a four-day weekend. I had a ticket but no reservation so, instead of standing for almost four hours on the way home, I decided to upgrade to First Class. I got a seat, sat back, drank some free whisky, and watched Léon.

On Friday I took everything out of my office in preparation for a carpet being laid. I also upgraded to Bittorrent Sync Pro as I’ve been really happy with the way it enables cloud-like file syncing, but only between devices I own.

Today (Saturday) I’ve been putting everything back into my home office. I’ve now got a carpet in there! It’s so much nicer than having laminate. There’s still far too much stuff crammed in too small a space, but at least it’s cosy and warm.

Due to being so busy, the only things I wrote this week were Wednesday Wisdom #31: Context (on Thursday!) and a link to my DMLcentral post, Peering Deep into Future of Educational Credentialing.

Next week is also a shorter week due to Easter Monday. I’ll be working in London on Tuesday and Wednesday and then from home on Thursday/Friday. 🙂

Image CC BY-SA Susanne Nilsson

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