Ryan Holiday has a monthly newsletter where he shares what he’s reading. It’s got tens of thousands of subscribers. Seth Godin has a daily blog where he shares short thoughts. Hundreds of thousands of people read it. Tim Ferriss records a podcast listened to by millions of people.
When these three authors write books, they go straight to the top of the bestseller lists. Why? Because they’ve proactively built a community of people interested in work they’re giving away for free. Their audience is, for want of a better word, ‘primed’ to reciprocate when there’s something available to buy.
Most of us aren’t working on things that millions of people would pay attention to. But almost everyone is working on something that 100 people would pay attention to, or 1,000. And, at various times, we all have ‘asks’, things that we’d like other people to do. It could be buy a thing, but also test or give feedback on an idea.
Too often, I see people ask for help and get no reply. We could chalk that down to a lack of kindness, or no-one caring. Or we could stop a moment and ponder… Have I been generous? Have I given without any thought of receiving? Have I primed anyone (or any group of people) to respond?