Update: if you’re looking for the latest version, it’s here (and now FREE!) https://dougbelshaw.com/thesis
I’m delighted to announce that today, in line with my pricing strategy, I’ve reduced The Essential Elements of Digital Literacies to £1.99. The code gimme10 still works, giving you an extra 10% off!
Around 750 people have now purchased the book, including those that invested while I was writing it through the OpenBeta process I devised.
If you decide to go ahead and buy the book at this price point, be assured I won’t be reducing the book again for another six months.
I’m pleased to announce that today, in line with my pricing strategy, I’ve reduced The Essential Elements of Digital Literacies to £3.99! The code gimme10 still works, giving you an extra 10% off!
For a specialist, self-published ebook, I’ve been delighted with the number of sales. More than 250 people backed the book as it was being written through the OpenBeta process I devised. Their feedback helped shape the book in a positive direction and around the same number of people have purchased the book post-v1.0.
If you decide to go ahead and buy the book at this price point, be assured I won’t reduce the book further until 2016. 🙂
A quick note on the two other books I planned to write this year. Due to spinning up my full-time consultancy slightly earlier than I’d originally planned, I’ve had to put these on the backburner. I’m still planning to write them – at some point!
Update: The excellent comments on this post have made me realise that I proved exactly nothing in this experiment due to the poor way I set it up. Thanks all! Will try to do better next time.
I mentioned on Friday that I was going to experiment with Twitter ads for my book The Essential Elements of Digital Literacies. I said I’d report back on my findings.
Well, it’s a pretty stark message: either I’m doing something fundamentally wrong, or they’re a complete waste of time and money.
Here’s my results after spending $50 on three promoted tweets:
As you can see, not exactly stellar results.
So how did that translate to sales? Remember, I said that, “After Gumroad’s commission and the 10% discount, I need less than 10 additional people to buy my ebook to break even.”
According to my Gumroad statistics, I didn’t even sell one additional copy:
As the person who bought my book yesterday bought it at the undiscounted rate, I’m chalking that up as an ‘organic’ sale (i.e. they didn’t purchase it as a result of the advertising).
Happily, sales are going reasonably well anyway. They fluctuate each week, but are never zero. I think I’ll just let things continue as they are and not throw good money after bad. 😉
