I’m paraphrasing, but I received these three requests today via Twitter direct messages, leading variously to an email, an instant message conversation and a Google Doc.
Can you guess which I responded to?
Request 1
You know someone I know. I’m a teacher and we’re trying to do xyz – we’ve tried everything, asked our techies and we’re stumped. Could you help?
Request 2
Doug, I know you’ve said recently on Twitter that you don’t like doing what I’m about to ask, but I’m going to ask anyway. Could you pimp xyz for me? It replicates the functionality of one of the biggest websites in the world but it’s OK because there’s a competition. Perhaps you could add it to ‘Things I Learned This Week’?
Request 3
Can I twist your arm to join in a conversation next week? Here’s a link…
<follows link to Google Doc>
Here’s the plan: I’m asking a bunch of people I know and respect write a guest post each around topic xyz, also posting it on their blog to start a conversation. I won’t edit your post because I trust you.
Guessed yet?
A couple of years ago I was going to set up my own business. I got my website sorted out, business cards printed, but then… nothing happened. I’d concentrated on style over substance.
It’s not bricks that hold a house together, it’s the mortar.* Otherwise, it’s a pile of bricks. There seems to be an assumption that if you’re given a bunch of money or are part of a new organization, then you need to create something from scratch. Instead of focusing on connecting people and adding value, there’s thrashing about creating a new community, a new website, new artefacts. Let’s create more bricks!
Right now, more than ever, it’s mortar time. It’s time to stick the bricks together to build something.
Get busy!
Image CC BY-NC-SA lovestruck.
* Granted, there’s lots of examples of dry stone walls in Northumberland (where I live). But that takes a lot of organization, co-ordination and centralised re-shaping of existing organizations. Work with me… :-p