A couple of years ago I was going to set up my own business. I got my website sorted out, business cards printed, but then… nothing happened. I’d concentrated on style over substance.
It’s not bricks that hold a house together, it’s the mortar.* Otherwise, it’s a pile of bricks. There seems to be an assumption that if you’re given a bunch of money or are part of a new organization, then you need to create something from scratch. Instead of focusing on connecting people and adding value, there’s thrashing about creating a new community, a new website, new artefacts. Let’s create more bricks!
Right now, more than ever, it’s mortar time. It’s time to stick the bricks together to build something.
Image CC BY-NC-SA lovestruck.
* Granted, there’s lots of examples of dry stone walls in Northumberland (where I live). But that takes a lot of organization, co-ordination and centralised re-shaping of existing organizations. Work with me… :-p