#ukedchat #fail: TES attempts takeover cover-up whilst Pearson muscles-in on grassroots Twitter teacher CPD.
Every Thursday night on Twitter there’s an hour-long conversation around the hashtag #ukedchat. The idea is that interested parties (mostly teachers) vote on what they want to talk about relating to UK education (almost always UK schools) and a moderator keeps things on-track. It’s a bit anarchic and intense, but worth it. I dip in and out and have moderated one session on the purpose(s) of education. Afterwards the moderator tries to ‘tell the story’ of what was discussed, including the most influential (usually the most reteweeted) tweets. It’s a fantastic example of grassroots innovation and, dare I say it, even a form of CPD.
But.
Last night the topic was the Pearson learning awards, hosted by someone from Pearson. I wasn’t the only one who thought that was a bit strange and that #ukedchat seemed to be going in a new direction. Low and behold I received a couple of Direct Messages (DMs) that suggested not only was Pearson muscling in on the success of #ukedchat but that, in fact, the Times Educational Supplement (TES) was taking over the running of the weekly discussion. Those who had been told were hushed to secrecy.
Being committed to open education and transparent practices I decided to, without revealing the names of those who told me, inform those involved in #ukedchat discussion. Things were already going so awry that the moderator had decided to switch topics half way through the hour. It was an example of companies doing social media in completely the wrong way. Whereas for-profit organizations such as Scholastic and BrainPOP! really do get social media as being about openness and conversation, the TES and Pearson seem to have conspired to commodify #ukedchat in an underhand, Machiavellian way.
I can’t tell you how disappointed I am, despite the claims of the TES to the contrary, that #ukedchat – an example of grassroots innovation by teachers, for teachers – has been effectively ‘sold off’ behind closed doors. Part of the problem is that busy teachers are delighted when a big name comes in and is interested in their enterprise. What often occurs, and my teaching career is littered with examples of this, is that companies become parasitic upon the goodwill and enthusiasm of teachers. They take what they can and suck the life out of it.
Teachers, don’t let this happen. Strike for better pensions on the 30th November and, if necessary, set up a new #ukedchat. You’re worth it.
(I’ve curated tweets from that hour using Storify here)
