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Creativity: confusing inputs with outputs.

Posted on by Doug Belshaw

Creativity refers to the phenomenon whereby something new is created which has some kind of value. What counts as “new” may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as “valuable” is similarly defined in a variety of ways. (Wikipedia)

I’ve noticed increasingly ‘creativity’ being somehow equated with thea use of bright colours. Whilst it’s true that inspirational environments can stimulate people, I doubt sincerely that a lick of paint can transform a space into a ‘creative’ one. This is because of the fallacy of confusing inputs with outputs.

People do this all the time, equating fame, success, good looks, talent, and ultimately creativity with acting a certain way, using a certain thing, or wearing particular items. Given that outputs are usually visible and tangible, this is understandable – but still wrong-headed. Instead of finding out what type of laptop someone uses, the type of pencil they prefer or favourite restaurant, we should be seeking the answers to different questions. Such as:

  • What do you always have close to hand when writing/designing/talking?
  • Which are your favourite blogs/books/podcasts?
  • Who influences you?
  • When did you realise that [xyz]?
  • How do you organise your thoughts?
  • Where do you do your best thinking?

Try finding out the answers these questions – ask people directly if you have to! Note their positive habits. Merely aping their setup and outputs deals with the latter, but not the all-important inputs. :-p

3 ways to influence people.

Posted on by Doug Belshaw

I can think of three main ways that people influence other people into being more productive. Here’s two:

  1. Emotions – appeal to fear, pride, happiness, etc.
  2. Admiration – person B thinks person A rocks, therefore listening to and acting upon what they say

The third way is, however, the most important. It’s making other people think the idea you gave them was their own. This lends ownership and increases self-confidence.

Doing so can raise other people’s productivity levels significantly. Some methods:

  • Email a link to a third party’s blog post/tweet/Facebook update.
  • Lend a book.
  • Suggest to a someone’s friend that they could do with hearing some advice.

In the film Inception, they have to travel to a third level of the subconscious to plant an idea to make it seem like the person’s own. In a similar way, to change behaviours and influence others, you often have to deflect attention away from yourself towards other things to give an idea some traction!

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