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3 things I’ve learned from 200 weeks of sending out an email newsletter

Doug Belshaw's Thought Shrapnel

Every week, nearly 1,000 people receive my newsletter in their inboxes. Entitled Doug Belshaw’s Thought Shrapnel it’s an irreverent look at the intersection of education, technology, and productivity. People seem to like it, which is why this Sunday I’ll be sending out issue 200!

Here’s some things I’ve learned along the way. I hope it’s of use to those thinking of starting up their own newsletter in 2016. 🙂

1. You are the most important audience

Even if you’re productive and have great workflows, it still takes time to curate and craft a newsletter. You need to motivate yourself to do it every week, as consistency is key to developing an audience.

I’ve developed a few ways to ensure I send out a newsletter on a regular basis:

  • I only share links I find interesting. My single criterion is “would I like to see this in someone else’s newsletter?”
  • I take breaks. Every year I have one, sometimes two, months where I’m off personal email and social media. I’ve extended that to my newsletter. Having downtime makes your uptime more productive.
  • I’ve started allowing sponsorships. When there’s money involved, then there’s expectation and a contract. This pays for my time, but also means I’ve got another reason to get this week’s newsletter out of the door.

2. People like commentary

Every week I get people replying to my newsletters. Those replies go direct to me, and I respond to each one. What I’ve found is that people really enjoy it when I comment on the links that I’m sharing.

We’re often exhorted to ‘add value’ in life. I think this is one example where I can do so in a pretty simple way. For example, I might point out how X is similar to Y, or how an article is based on a false premise, or juxtapose it with something else to raise a smile.

True curation is about doing more than giving people a bunch of links. It’s about presenting them with information in a way that’s going to inform or entertain to the best of my ability.

3. A little bit of personality goes a long way

I’m a fan of long-form content on the web. I have a weekly podcast with Dai Barnes called Today In Digital Education (TIDE) that often runs to an hour and a half. We discuss lots of things during that time, but even so we could go on longer. The important thing is that we attend to what’s important.

Similarly, with my newsletter, I could literally list the hundreds of links I bookmark and come across each week. But that would be of little value to my subscribers. Instead, I sift through these for the ones that either resonate with, or challenge, my worldview. That means that my newsletter isn’t a bland read: it’s opinionated and biased. But that’s OK.

Conclusion

I greatly enjoy the discipline of curating and crafting a weekly newsletter to send out every Sunday morning (UK time). If you’re reading this and don’t yet subscribe, then I hope you’ll consider doing so at thoughtshrapnel.com.

I’m also looking for sponsors for 2016. I’ve already been fortunate to have some great sponsors last year, including Makers Academy, C-Learning, and Think Associates. Get in touch if you’d like to discuss this further: [email protected]


Many thanks to my friend and collaborator Bryan Mathers for the great logo he devised last year! For more of his work visit bryanmathers.com or follow him as @BryanMMathers on Twitter!

Why I left teaching five years ago

Last week after another extended FIFA15 session I tweeted:

This led to the anonymous blogger behind Exit Teaching getting in touch via Twitter for the backstory to me leaving the classroom. I’m happy to share it as it’s something that a lot of people in similar situations struggle with. I hope it helps someone!


1. Why did you become a teacher?

Teaching was actually something I’d actively tried to avoid! My father had been Deputy Head of my high school and I’d seen how busy he’d been. I was in my third year of a Philosophy degree when I realised that I was about to need a job. My dad advised me to do my PGCE as ‘something I could fall back on’. After completing a self-funded MA in Modern History, that’s exactly what I did and became a History teacher. I loved it! I’d often say that if there was a roof over my head and food on the table I’d have taught for free!

2. What was your previous role? What are you doing now?

I taught History and a bit of ICT for six years in total. My last job in teaching was as Director of E-Learning of a large academy. I was there for a year and left in 2010. In April 2015 I made the jump to full-time consultancy after some time with Jisc in Higher Education and the Mozilla Foundation, where I was on their education team.

3. Why did you decide to leave teaching?

I skipped middle management and went straight into senior management. I guess I blagged the interview. The position was in an academy that took over nine schools, including three I used to attend – and the one in which my father was Deputy Head. Some of my old teachers were in senior management with me, and some were still full-time in the classroom. Added to that, I was writing my doctoral thesis at the time and had a two year-old son.

Looking back, there were three main reasons I decided to leave teaching. The proximate cause was that I was asked to spend most of my time around behaviour management-related issues. This frustrated me as I felt I was doing too much of it. Another reason was that, although as a cocky twenty-something I felt that I was ready for anything, to be perfectly honest I could have done with some middle-management experience before taking the role. I was thrust into a position where I was line managing two failing departments and one where the Head of Department had just suffered a bereavement. I was a bit out of my depth and wasn’t supported.

The third reason is that I’m an ‘ambivert’ and somewhat of a perfectionist. While I can appear extroverted in social situations, I need time to recharge – but my teaching style didn’t give me the opportunity to do that. It felt like constantly being on stage. I was burning myself out term after term.

3. How did you leave? What were the challenges?

How it ended was a bit of an anticlimax. I won’t go into the ins and outs but I effectively looked around for anything that would get me out of the situation. I realised that I had to choose between a) staying and trying to make a difference (against the odds) in the area in which I grew up, or b) being there for my family and finishing my thesis. I chose the latter and started a job with Jisc infoNet, based at Northumbria University about a year after I’d started at the academy.

The Researcher/Analyst job I moved into was primarily office-based and I took a £10k pay cut, but there was a good deal of national travel. That was great for networking. Originally, I thought it would be a very temporary measure before returning to the classroom in the next academic year – but that never happened. I finished my thesis, made some good friends and contacts in Higher Education, and realised there was life beyond teaching.

4. How do you feel about work, career and life in general now?

I’m still very much in touch with the teaching profession. Almost everyone in my family is, or has been, a teacher. My wife is a Primary School teacher, some of my friends are teachers, and I still have a large network of people I follow via social media. In many ways, the work I do supports teachers of all stripes. At Jisc it was providing resources and guidance. At Mozilla it was inspiring and bringing people together. Now, in my new consultancy role, it’s all about problem-solving and providing solutions.

The work that I did in teaching in my twenties was unsustainable. I wouldn’t be able to do it now, in my mid-thirties, never mind in my forties or fifties. It may have been the way I approached the profession, but it’s no wonder so many people get burned out. It’s not particularly their fault – it’s the situation in which we find ourselves.

You don’t have to work all the hours and have no social life to make a difference in the world. In fact, that’s probably a recipe for being out of touch with society and making yourself into a basket case. I’m much healthier now – I’ve started drinking chamomile tea, going to the gym/swimming every day, and even trying yoga and pilates! I’m calmer, happier in my own skin, and of more use to others.

5. What advice do you have for those thinking about leaving teaching?

I’m asked about this all of the time. In fact, one of my most popular blog posts of all time is one that explores the reasons teachers leave the profession. One of the problems is that moving into a different role outside of the classroom is often seen as a ‘failure’. Another is that, because it’s often a ‘vocation’ that people often go into an early age, those looking to move on aren’t always aware of their transferable skills.

I’ve found that my ability to stand up and engage only moderately-interested teenagers is a particularly useful skill. As is my ability to get things done. Invention is the mother of necessity, so the workflows you develop as a teacher stand you in good stead for getting stuff done outside of the classroom. Planning, preparation, knowing how to talk to external stakeholders (i.e. parents) – all of these are in-demand qualities.

Everyone’s situation is different and so it’s difficult to give generic advice. What I would say is that if you feel that your job – any job – is getting in the way of things you think are important, then you should consider doing something else. If your health (both physical/mental) or your relationships are suffering, stand back and re-evaluate. Teachers tend to be extremely loathe to take time off because of the ‘burden’ they’re placing on others. However, that’s the school’s problem. If you need to take a couple of days to get your head together, then do it. Better that then long-term absence and a cascading series of problems.

There’s so much opportunity out there. Teaching is a valuable and rewarding occupation. But it’s also stressful and relatively low-paid (if you stay in the classroom). Take your time to discuss it with people you know and respect. If there’s a consensus, start looking for something else!

Image CC BY-NC Thomas Hawk

A 10-point #MozFest survival guide

It’s the Mozilla Festival in London this weekend. It’s sold out, so you’ll have to beg, borrow or steal a ticket! This will will be my fourth, and third as a paid contributor (i.e. Mozilla employee).

Here’s my tips for getting the most of it.

1. Attend the whole thing

There’s always the temptation with multi-day events not to go to each of the days. It’s easy to slip off into the city – especially if it’s one you haven’t been to before. However, that would a real shame as there’s so much to do and see at MozFest. Plus, you really should have booked a few days either side to chill out.

2. Sample everything

Some tracks will grab you more than others. However, with nine floors and multiple sessions happening at the same time, there’s always going to be something to keep you entertained. Feel free to vote with your feet if you’re not getting maximum value from a session – and drop into something you don’t necessarily know a lot about!

3. Drink lots

Not alcohol or coffee – although there’ll be plenty of that on offer! I mean fluids that will rehydrate you. At the Mozilla Summit at the end of last year we were all given rehydration powder along with a Camelbak refillable bottle. This was the perfect combination and I urge you to bring something similar. Pro tip: if you can’t find the powder (it’s harder to come by in the UK) just put a slice of lemon in the bottom of the bottle to keep it tasting fresh all day!

4. Introduce yourself to people

The chances are that you don’t know all 1,600 people who have tickets for MozFest. I know I don’t! You should feel encouraged to go up and introduce yourself to people who look lost, bewildered, or at a loose end. Sample phrases that seem to work well:

  • “Wow, it’s pretty crazy, eh?”
  • “Hi! Which session have you just been to?”
  • “Is this your first MozFest?”

5. Take time out

It’s easy to feel overwhelmed, so feel free to find a corner, put your headphones on and zone out for a while. You’ll see plenty of people doing this – on all floors! Pace yourself – it’s a marathon, not a sprint.

6. Wear comfortable shoes/clothing

There are lifts at the venue but, as you can imagine, with so many people there they get full quickly. As a result there’ll be plenty of walking up and down stairs. Wear your most comfortable pair of shoes and clothing that’ll still look good when you’re a sticky mess. 😉

7. Expect tech fails

I’ve been to a lot of events and at every single one, whether because of a technical problem or human error, there’s been a tech fail. Expect it! Embrace it. The wifi is pretty good, but mobile phone coverage is poor. Plan accordingly and have a backup option.

8. Ask questions

With so many people coming from so many backgrounds and disciplines, it’s difficult to know the terminology involved. If someone ‘drops a jargon bomb’ then you should call them out on it. If you don’t know what they mean, then the chances are others won’t know either. And if you’re the one doing the explaining, be aware that others may not share your context.

9. Come equipped

Your mileage may vary, but I’d suggest the following:

  • Bag
  • Laptop
  • Mobile phone and/or tablet
  • Pen
  • Notepad
  • Multi-gang extension lead
  • Charging cables
  • Headphones
  • Snacks (e.g. granola bars)
  • Refillable water bottle

I’d suggest a backpack as something over one shoulder might eventually cause pain. You might also want to put a cloth bag inside the bag you’re carrying in case you pick up extra stuff.

10. Build (and network!)

MozFest is a huge opportunity to meet and co-create stuff with exceptionally talented and enthusiastic people. So get involved! Bring your skills and lend a hand in whatever’s being built. If nothing else, you can take photos and help document the festival.

The strapline of MozFest is ‘arrive with an idea, leave with a community’. Unlike some conferences that have subtitles that, frankly, bear no relation to what actually happens, this one is dead on. You’ll want to keep in touch with people, so in addition to the stuff listed above you might want to bring business cards. Far from being a 20th century thing, I’ve found them much more useful than just writing on a scrap of paper or exchanging Twitter usernames.


This isn’t meant to be comprehensive, just my top tips. But I’d be very interested to hear your advice to newbies if you’re a MozFest veteran! Leave a comment below. 🙂

Image CC BY-SA Alan Levine

Update: my colleague Kay Thaney has a great list of blighty sights that you should check out too!

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