Sometimes two pieces of writing from very different sources complement each other so well that quoting from each in the right order tells the story without superfluous words from the person doing the juxtaposition. These quotations are taken from Seth Godin’s Pre Digital (2011) and the 52 Group’s Preparing for the postdigital era (2009). All emphases are mine.
The intersection of technology and the social has often been a driver of social change. The mainstreaming and mass production of powerful digital tools has had a profound effect on the way that we live and learn. These digital tools have allowed us to speed up communication, publish our thoughts in any number of ways and allowed for new complex forms of collaboration. The speed and reach of this transition has had a profound effect on what it means to be a participant in society. The speed of the change, however, has left us with the mistaken belief that social change was somehow ‘created’ by the digital rather than simply played out on a the canvas of the digital; that the digital itself is the main driver of change. We would argue the opposite. (52 Group)
School is pre-digital. Elections. Most of what you do in your job. Even shopping. The vestiges of a reliance on geography, lack of information, poor interpersonal connections and group connection (all hallmarks of the pre-digital age) are everywhere.
Perhaps the most critical thing you can say of a typical institution: “That place is pre-digital.”
All a way of saying that this is just the beginning, the very beginning, of the transformation of our lives. (Seth Godin)
The transition to a postdigital way of thinking allows for that previously coded as ‘digital’ to be woven into the wider discussion of social dialects that people bring to their acts of collaboration… Texts have been recorded in spaces like Facebook and MySpace that have previously been the content of private conversation and casual face-to-face interaction. We have the (mis)fortune of having a record of the social grooming of our time, which, sadly, is often misinterpreted as a degrading our our social intellect. It is a manifest record of the facile “Hi how are you? Fine thank you”s of the older generation, which, when recorded 6 billion times might appear facile, but is, in reality, simply a confirmation of social connectedness worn smooth in repetition. (52 Group)
Postdigital aims to throw off the yoke of digital dogma, where the language of a perceived digital elite drives not only development, but also skews innovation, where innovation is only seen as being that associated with the “latest” technology… Innovation in a postdigital era is more effectively articulated as being associated with the human condition and the aspiration toward new or enhanced connectedness with others. (52 Group)
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