How is as important as why.

Don’t ask me if everything’s alright with my meal if you’re not really bothered.

Don’t treat other people as means to be exploited towards a given end.

Don’t use artificial means when attempting a natural look.

Don’t smile with your mouth but not with your eyes.

Don’t deliver an anti-lecture tirade as a lecture.

Don’t focus on the trees and miss the wood.

Don’t campaign for awards.

Keep your integrity.