Just write.

I almost entitled this post ‘nobody cares’. Because, mostly, they don’t. When you write, you should write for yourself, as a way of setting down what you think, sharing your knowledge, and connecting together your experiences.

There have been times in my life when I’ve blogged every day. Any time you see me doing that, it’s probably because I’m having a tough time at home, work, or trying to chew through a knotty problem.

Another title for this post could be ‘write like nobody is reading’. Because, mostly, they aren’t. Even if you’ve got a lot of followers, most people don’t click through, and attention is a valuable commodity. Just because people are looking doesn’t mean they’re reading. And even if they are reading, what you’ve written almost certainly won’t have as much resonance as it does for you.

So just write. Say what’s on your mind and tell the world about it. Not because it’s going to get retweeted, boosted, or liked. But just as an expression of who you are, where you stand, and what you think.

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This post is Day 11 of my #100DaysToOffload challenge. Want to get involved? Find out more at 100daystooffload.com