Towards zero: the pricing strategy for my ebook ‘The Essential Elements of Digital Literacies’
Today I reduced the price of my ebook The Essential Elements of Digital Literacies from £7.99 to £5.99. The code gimme10 still works, giving you an extra 10% off!
I just wanted to take a moment to explain the pricing strategy for this work. As regular readers will be aware, I took a couple of years to write this ebook, starting it shortly after I graduated from my Ed.D. in 2012. My thesis was the academic starting point, with my aim to make my research more accessible and applicable to educators and other interested parties.
The first version of the book, v0.1, was literally the title and an indicative contents page. Those who bought the book at this stage were taking a bit of a punt – but were rewarded by getting every subsequent update for free after a small initial outlay. Each subsequent version (v0.2, v0.3, etc.) increased in price until v1.0 was released for £7.99. Doing it this way meant I got some great feedback from early adopters and meant I could shape the book to be as useful as possible.
The book is already Creative Commons licensed but, eventually, I want it also to be free. I’m going to reduce it in price until, two years after publication (~June 2016), it will be free of charge. I’ll make these price reductions approximately every six months.
I’m itching to write another ebook and so am considering a companion workbook to complement The Essential Elements of Digital Literacies. It would probably take the ‘combination of elements’ approach I started to develop a couple of years ago (see slide 40+ of this presentation). I’d love to know your thoughts on this idea in the comments below. Would it be worthwhile? Is it something in which you’d invest?
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