in Design

Designing for Creative Ambiguity

Design (Wikipedia’s definition):

Design is the planning that lays the basis for the making of every object or system. It can be used both as a noun and as a verb and, in a broader way, it means applied arts and engineering.

Creative Ambiguity (my definition):

Creative Ambiguity is brought about when an intangible idea, process or way of thinking is defined in an imprecise way. It is a delicately-balanced conceptual space in which the very nature of the ambiguity leads to creative outputs.

So if Creative Ambiguity is a good thing, how do we go about planning and designing for it? I suggest 3 guidelines:

  1. Avoid using precise language if your understanding of a idea, process or way of thinking is imprecise.
  2. View other people’s opinions in an and/and/and way rather than either/or. Embrace the greyness!
  3. When coming across a new idea, process or way of thinking, find out if it has been previously defined. If not, come up with a new term and throw it out there for people to comment upon.

According to Pragmatism, things don’t have to ‘exist’ they just need to be ‘good in the way of belief’. Is Creative Ambiguity good in the way of belief for you?

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