Colin Day is Group Chief Financial Officer and Director of Reckitt Benckiser, ‘a global force in household, health and personal care.’ He has worked for a number of organizations, including British Gas (when it was the ‘Gas Corporation’) from which he draws experiences and lessons in leadership.
The following is what I learned from watching his seven videos on the 50 Lessons website:
Most people like being led
Day believes that most people want to be led and that very few want to lead themselves. This is mainly due to the necessity of making tough decisions as a leader.
Leaders need to movtiave staff and inspire them, otherwise organizations can end up with dissatisfied staff. Inspiring a love/hate dichotomy regarding leadership style within an organization is not necessarily a bad thing.
Good leadership comes from confidence
Leaders need to be preapred to make decisions and lead by example. You need to be seen to be technically competent, which can be demonstrated through motivation, enthusiasm and commitment. Allied to this, however, has to be confidence. If staff see that you have their best interests at heart, that you will not let them down and that you will support them, then they will follow your lead.
‘Open door’ policy
It can be quite an intimidating experience to go an see your boss, which is why an open door policy always some fears. Leaders should be available day or night and tell staff that ‘there’s no excuse for not contacting me.’ People need to be put at ease by not treating them as if they’re slaves to you or in any way second-class citizens. Leaders need to be open with people – which is difficult to do consistently and honestly all the time.
Don’t judge books by their covers
It’s easy and part of human nature to rush into perceptions of people or organizations. Forming judgements from other people’s opinions and the media is easy to do. Leaders need to find out for themselves and be open-minded. Find out the facts so you can form an educated opinion. Ask relevant questions when recruiting and allow them to do due dilgence on you. Day provides prospective employees with a list of people whom they can talk to about his leadership style and what to expect if they work under him.
Autocracy is a necessity
Organizations and the people within them have to accept a certain measure of ‘autocratic’ style as it gets results. Consensus management doesn’t work, according to Day: someone needs to ‘call the shots’ as otherwise nothing gets done. The only leadership style that really works is one where you give very clear direction about what you want and then clear messages about how that should be achieved.
According to Day, it’s all about focus. If you say something and stick to it enough you will find people take onboard what you say. As a leader, you need to make sure that everyone shares your focus. Don’t lead initiatives until the last minute – plan well in advance and provide clear direction from the top so that ‘everyone marches to the same tune.’
Leaders need to know how much detail is required in various situations and how much to demand of their workforce. Analysis and statistics is not important if the bigger picture is being ignored. In Day’s experience, people hide behind detail for confidence purposes, producing endless charts tables to try and make a simple point.
As a leader, demand people focus on the larger issue. Use instinct and experience as much as data. Make documents short and to the point; they should be 4-5 pages long or take 4-5 minutes to present. If a point cannot be made in that amount of space or time then there’s something wrong.
No ‘job for life’
There are no ‘jobs for life’ any more: don’t encourage staff to think in that way. Instead, encourage them to talk about their career options, taking them out of their comfort zone, preparing them to take risks and look outside of the organization. Career-seekers are more motivated than ‘company’ people. Those who stay in one job for a long time stagnate.
It’s not enough for leaders to be intellectually brilliant or extremely technically competent. You also have to have the confidence to pull things off even when wrong-footed. Confidence also needs to be built and nurtured in your staff as well. Give them responsibilities to deliver on important projects. They will feel like they are part of the decision-making process even if not making the final decision.
Confidence can only be grown, not ‘taught’. Day talks of a ‘rock of granite’ within people that others can chip away at but will nevertheless remain solid. Look for this ‘rock’ when hiring people.
PS You can get access to the 50 Lessons website through the National College for School Leadership’s Leadership Library
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